This recent trend of earlier opening hours, now termed the “Thanksgiving Creep”, should make all of us reflect on what this says about our values and priorities. As Thanksgiving Creep cuts its way through family dinners and gatherings, Thanksgiving no longer becomes about giving “thanks” or spending time with loved ones, it becomes first about hunting for the best deals of the holiday sales.
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The month of Ramadan we have just entered is a time when we purify ourselves from our physical and worldly desires. While we curb our temptations in this month to detach ourselves from this dunya, this consumer society we live in, conversely, encourages indulging in the desires of our nafs, our ego. It’s really unfortunate that the best description of a consumer in these times would be ‘unsatisfied’. There’s always a newer version, a ‘better’ version we convince ourselves. The [...]
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